"The offices at the top of the Capitol Records building in Hollywood are home to some of Southern California’s most awe-inspiring views. Through the circular glass that adorns the iconic edifice, you can see the plush landscapes of some of the world’s most lavish neighborhoods. But look a little farther and you can just as effortlessly peer into the working class streets that birthed gangsta rap.It’s this dichotomous picture that provides a fitting backdrop for Calvin “Snoop Dogg” Broadus and his new label home high atop the cylindrical landmark. As the Creative Chairman of EMI’s newly reintroduced Priority Records, Snoop will oversee a hefty catalog chock full of gangsta rap anthems (NWA, Eazy E, Master P, Ice Cube) that launched from the streets and infiltrated even the highest suites. The view also bodes well for Snoop’s first order of business in his new post: his upcoming Malice N Wonderland. After all, it’s these two very different worlds that the Doggfather pulls inspiration from for his tenth solo outing. This intersection of “malice” and “wonder” combines for an exciting listen. “When I started to put together this record I had a lot of malice in my heart—just focusing on making hardcore gangsta music.” explains Snoop. But what’s become quite obvious to his adoring global fan base is that while Snoop stays steeped in the hood realities of his native Eastside Long Beach, he’s continued to evolve. And after delving further into this opus, Snoop knew that he also wanted to make songs that embodied more than just his gangsta. “My mood lightened and I wanted to make some music that just felt good…to me and to the ladies.”
It’s his natural appeal to both the hood and to Hollywood that has allowed Snoop Dogg to stay tremendously relevant through ten releases and numerous side projects. Since bursting into our collective consciousness alongside famed producer Dr. Dre on the 1992 classic The Chronic, Snoop has remained a constant force in Hip-Hop and a household name around the world.Because of this, Snoop entered into a first-of-its kind global deal with MTV that will bring his personality to television and his music to fans. The MTV deal will aid in providing marketing and promotion for Malice N Wonderland. In addition, songs from Snoop’s impressive catalogue of hits will be released on MTV’s hot-selling Rock Band music video game platform. As Creative Chairman of Priority, the label that helped established West Coast Rap, Snoop will help re-launch Priority and drive efforts to maximize untapped digital and branding opportunities. He will also serve as Executive Producer for a series of Priority releases commemorating the label's 25th anniversary in 2010. From music to movies, Twitter posts to TV shows (E!’s reality series Snoop Dogg’s Father Hood and MTV’s Dogg After Dark), Snoop Dogg remains not just at the forefront of the rap game but also at the apex of popular culture. And it’s his tales about his view from the top that ensure Malice N Wonderland will be yet another classic to add to the Chairman’s ever-growing portfolio." Source & full article available at www.snoopdogg.com.
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